Whenever flipping through magazines nowadays, it’s difficult to believe what one can achieve with a mascara. Real life is untouched, why can’t ads be somewhat “normal” or realistic looking anymore?
I mean, come on nobodies real eyelashes look 2 inches in length and a millimeter thick in diameter. It most definitely portrays unrealistic expectations. While of course it’s trying to market people to believe that it could be somewhat possible to get such looks. It’s getting out of hand and I’m tired of seeing everything photoshopped to death and having the photograph look nothing like the printed advertisement, as it’s completely changed into more of an unrealistic image.
As an example, here is Dior’s mascara ad. You will not achieve this look with just the mascara alone. No one’s eyelashes are that dense. They’re using falsies and photoshop.
Make Up For Ever recently launched it’s first international open-casting call for the Star of it’s Unretouched Ad Campaign. They were on the hunt for regular women out in the world, who would be okay with not being digitally retouched, or enhanced for Make Up For Ever’s upcoming ad campaign.
The open casting call ran from January 2 — February 1, 2012. All of the finalists’ photos were featured in a photo album on the MAKEUPFOREVERUSA Facebook page. The winner was announced on February 9 and then flown to NYC for the photo shoot. It was open for all women age 18 and over residing in the U.S. and Canada. The way the contestants entered the contest was they had to create a picture-perfect make up look, and then submit their photo to Make Up For Ever.
Waterloo’s very own Emily Zhang was selected from thousands of entries and she is now the new model for the Make Up For Ever Unretouched Canadian Ad Campaign.
See the HD Casting Call video here.
Emily was flown down to New York City and enjoyed a full day of pampering, make up application and a professional photoshoot. All make up used on Emily for this campaign were solely Make Up For Ever HD products.
As many of you use Make Up For Ever’s HD foundation, you know that it already gives a flawless complexion to the skin, and looks wonderful once photographed, thus no need to do any photoshop retouching.
 Here is the final ad that has the featured Emily Zhang, in the Make Up For Ever ad. Image courtesy of Make Up For Ever.
(click to enlarge)
Beautiful!
Emily Zhang was born in Dalian China and also lived in Australia as a child. Her family moved to Canada when she was 8 years old and lived in a few different cities until they settled in Waterloo, Ontario. She attends the University of Waterloo and is finishing up in her last term. She sums up her interests in two words: makeup enthusiast. Emily is a bit like me and you’ll find out in the YouTube video that she too, didn’t venture out into make up products until a few years ago. Emily hopes to work in the beauty industry after she graduates from UofW.
I’m super stoked that a Canadian was picked let alone someone from my neighborhood!
The Fairy Hobmother visited me for my Birthday this morning! How fun, a little belated birthday wish! The fairy overloards run the site over at www.appliancesonline.co.uk, and grant wishes for those who are wishing for a new appliance or even electronics. Speaking of electronics, I’m going to fly home to Newfoundland this month and my parents are saving my birthday gift for when I arrive. They’ve purchased a GPS gadget for my car. I’m not opposed to using these things in my car now that I’ve gotten lost (in Mississauga, and on a military base!!) a few times. I didn’t want to rely on a machine to direct me places. I wanted to get situated on driving on the highways here in Ontario.
What would your wish be for a new appliance or electronic if the Fairy Hobmother visited you? I think I’d wish for an ipod dock/usb thing to go in my car so I could listen to some tunes while driving up north to visit my cousin.
Now! Onto my birthday. I celebrated my Birthday for a number of days this week.
The first being Saturday May 5th. My Boyfriend suggested he needed my car to go to Toronto, and I almost always tell him yes. This time was no different, I didn’t think I was going as I thought he was going to go to the bike store to get new tires for his tri-bike.
A few days later I noticed on the news, that Picasso’s 147 paintings were going to be shown at the AGO and I immediately blackberried the boyf telling him I’d love to see it, eventually. He didn’t respond, which I thought it was quite rude lol.
That night he came home and I asked him if he received my Blackberry message. He said he did and then he told me he purchased tickets for us to go and it was going to be a birthday surprise and I was to come to Toronto with him on Saturday, but he thought I may have made other plans and wanted to tell me in advance.
I was SOOO excited! I may have even done the Carlton Dance (Fresh Prince anyone?) for him to show how happy I was. I don’t think I’ve ever mentioned on here that when I was a teenager and a bit older, I painted “replica’s” of Picasso’s for myself, friends and family. I spent hours trying to perfect the painting I was doing so it would turn out almost exactly like Picasso’s. It was a huge part of my life, and I did a ton of paintings throughout the years.
I’ve even done school projects on him when I took Art History classes in Graphic Design and also in my other courses I did when I got out of High School.
My mom has some of my Picasso replicas hung up at my parents house back in Newfoundland, so I don’t have any here to show you, but here are some of Picasso’s paintings that I created (these are picasso’s not mine by the way):Being the Toronto tourist that I am, I took as many photos as possible.
Understandably so, photos weren’t allowed to be taken in the exhibit itself. Though, I only assume so for obvious reasons. There weren’t any cameras out, nor signs saying we couldn’t take any photos. But with all do respect, I didn’t take any. Though I tried really hard to take snap shots with my eyeballs and implant them into my forever-memory. Impossible.
Hi Pablo buddy!
Oh hello second wife, third lover — Dora Maar.
Just outside the Picasso exhibit. I absolutely love the architectural design that Frank Gehry did of the AGO. It’s one of the most memorable buildings I’ve ever been in. It’s fantastic looking. I think my Dad (a retired Architect himself) would enjoy this place.
I thought our day was over after the Picasso exhibit, because even though I love my birthday I’m kinda used to not celebrating it so much. We had plans to go to IKEA since I forgot to pick up some light bulbs when I went with Stephanie last time.
We parked in China Town, and I snapped away as the Boyfriend was rushing to the car. Why are you walking so fast! Wait! I want to be a tourist. Take my photo!
We ended up running into a Parade in China Town! How crazy right?
Once we got to the car, we were still downtown and not on a highway heading towards IKEA like I had thought.
The boyfriend ended up on a side street and trying to parallel park. I asked if we were parking here, and why. But again he ignored my question. (Why does he do that!?)
I glanced up and saw a slew of people walking in one direction with their Toronto FC (soccer) scarves and apparel on. I smiled but kept it to myself until I couldn’t hold it any longer. Which was probably in reality, 20 seconds.
Are we going to a soccer game? I asked. He of course said yes.
Dude. He knows me, and he knows me well. I love soccer, I love picasso. Art and sports. Two of “my things. While we were walking to BMO field, he asked when I figured it out. Well buddy – it wasn’t that hard seeing as I’ve always said I wanted to see a pro soccer match, and since you parked in a not so inconspicuous place with everyone wearing TFC apparel. I put two and two together ;)
Not only did he get tickets to the Toronto FC vs. DC tickets, he got the “best seats in the house” when booking them online.
HECK YEAH! Look how freaking close we were told the field! We weren’t in the bleachers at all. We were literally on the concrete right next to the players.
I’m pretty sure I was the loudest person in the area I was in. I couldn’t help being exited. In fact, the women next to me kept looking over and smiling at me, causing me to get a little self-conscious of my shouting “Cmon that wasn’t off sides!” or. “YEAH YEAH YEAH! GO!!!!” and shouting at the players hahaha.
I should be a pro-photographer, don’t you think? Look at the size of their meaty legs! Boom.
As much as I enjoy watching soccer games like this, I’m not regretting my decision to not play outdoor for the first time in YEARS, this season. I’ve stayed the same size since High School, and everyone of the defense on other teams just kept on growing. Now they’re man-sized, broad, and brutal. They’ll do anything to knock you down. Even though I was an agressive forward/mid-fielder, I find that it’s become dirty, and I just always got injured. Thankfully I haven’t broken any bones but I did hurt my ankle pretty bad. So I’ve decided to stop.
Our goalie (The Toronto guy, not the players from DC).
I even took a quick video of a kick Toronto had on DC. Hee!!!
Me after we lost 2-0. The Toronto fans weren’t as loud as I had thought they were going to be. The game was pretty much silent, except for the DC crowd in the bleachers with flags the size of transport trucks. They were HUGE!
My boy’s done well in surprising me for my Birthday. Well done boyfriend :)
Don’t forget about my HAPPY BIRTHDAY TO ME Giveaway. Tons of prizes to be won:
You have til May 13.
My co-worker and I are just obsessed with Fossil watches.
This is L McMomsie (the blonde), she has been ‘featured’ on this blog many times before.
As I posted on Friday evening I have two Stella watches, one in black the other in white.
Just last week we were both in our local Fossil store in the mall and were trying on watches for me to get. (Still not sure when I’ll get mine, but I do have a few picked out. Here are my top three):
All Stella’s, just different looks. Which one do you think I should go for?
My co-worker couldn’t stop thinking about one watch when we went in last week, so on Friday we both went in once again to get her some new watches! Yes, plural!When you buy a Fossil watch they come with adorable tins for you to pick out.
Isn’t she just stylish? She had some great looking grey heels on too, I loved her outfit that day.
One thing which was totally missed by both the sales people and my co-worker, was getting the watch re-sized. I even ended up asking the sales girl when we were in there the first time, if they offer it no charge. But unfortunately my co-worker and I forgot, and it wasn’t suggested by the sales associates either. I think everyone was equally enthused by our excitement in the store. I had L try on her watches, and model them for me.
She now owns THREE Fossil watches. She’s ahead of me! I only have 2 and I want my third.
I’m definitely not going to go for a “diamond like” rim around my watch, since my white one which was purchased in 2009 or 2010, I forget, lost a few of its studs. So it doesn’t look the greatest!
Check out the changes that Fossil has been through over the past few years. L bought her old one a few years ago (left) and the new one is so much bigger. Of course Fossil has other sizes available, but L and I both like the over sized boyfriend watches. I think they’re so sleek!
Wish this was my haul, and not L’s. Ah well, my turn will come soon.
Don’t forget to enter my birthday giveaway! Ends May 13:
As an example, here is Dior’s mascara ad. You will not achieve this look with just the mascara alone. No one’s eyelashes are that dense. They’re using falsies and photoshop.
(click to enlarge)
