Generation Beauty by Ipsy San Francisco has come and gone, and whoa what a whirlwind. To be honest I wasn’t entirely sure what to expect. All I knew was that people told me how busy and fun it would be.
Days before the invite-only cocktail party for Ipsy (GenBeauty) Creators, I too received an invite and accepted immediately since (well, let’s be honest….) the swag bags would be incredible. This was the first Generation Beauty held in San Francisco, so I wasn’t sure how busy it would be. After all, the LA and NYC one’s have been known to be so jam-packed. The invite-only cocktail party was held at the Terra Gallery, a gorgeous spot!
When I got to the event via Uber after parking in a garage about a kilometre away), there was this massive line to get in. When I got to the front door of the Terra Gallery I had my invite on my phone, but my name wasn’t on the invite for some strange reason. I showed them my cell phone, gave them my full name with my married last name, they couldn’t find me. So I gave them my maiden name. Then I said okay search by Nancy, or Spiffykerms. Nada. I didn’t really panic because I mean… I knew I got the invite, so why wasn’t I on their list? Lol. Luckily no one panicked on their end either and simply told me to write my name down on their print-out sheet and that’ll be fine. And so it was.
Since I was there by myself I felt a little nervous, because walking up to strangers and striking up a conversation isn’t one of my strong points. But with everyone involved in the YouTube beauty community, it was easy to chat to anyone and everyone. Here’s a list of all the big names who attended the private party.
I spotted Michelle Phan walk in and I felt like no one batted an eye â€” I mean, She has 8 million YouTube subscribers. Generation Beauty was founded by Michelle Phan and her company Ipsy.
I wasn’t star-struck, but I thought it was so freaking cool she was there just walking around the event. After a while, some people started lining up (including me towards the end of the evening) to chat to her, and/or take photos with her. I was one of those people too â€” and after our selfie together I handed her one of my business card buttons and she was totally genuine about how much she thought that was a brilliant idea. She fist-bumped me telling me how cool it was, in her soft-spoken voice. So… that was neat.
But I felt strange walking up to some people being all “heyyyy I’m a subscriber. You don’t know who I am, but I like your videos ok bye!”. I mean, it’s all new to me meeting these YouTubers too. I don’t know if they’re weirded out by it!
I also was excited to meet Sam Schuerman, I’ve been a long time subscriber and we always tweet back and forth to one another. So I finally met her! She was super down to earth, and very easy to chat to. I ended up sitting with her for a good half hour or more talking about everything (and not just beauty stuff, either). It was really nice to have a normal conversation with her.
The next day Lauren and I went together to the GenBeauty convention at Pier 27 in San Francisco. A place to purchase discounted makeup, get samples of makeup, have YouTuber meetups and chat with the PRs from the brands. So many of the booths were insane! So well put-together. I mean, check out the NYX and Benefit one’s below! Because Lauren and I had Creator Badges for the event we were able to be a bit more flexible with the lineups and receive different items.
I filmed a video from the event, so you can see how jam-packed it was! It’ll be live on my YouTube channel tomorrow (the video above is from the cocktail party). It was different at the actual convention on Saturday because when the famous YouTubers walked out, everyone was screaming, which I unfortunately didn’t catch on camera. It was definitely an interesting experience!
GenBeauty was definitely a fun spot to be, and we did as much walking around on the two-floors of beauty brands as much as possible. We stayed for a couple of hours â€” hopefully GenBeauty SF was successful enough to come back for a yearly event like they have in other major cities.
Also! Stay tuned for some giveaways coming up really soon. Many of the brands not only gifted me in general (and I have a lot of makeup and beauty supplies, I honestly don’t need it all). But one brand in particular gave me TONS of full-sized goodies specifically for a giveaway for you guys. I’m stoked.