Terrific advertising

Santa Monica BMW’s Checkmate.

Brilliant move by a local BMW dealer in responding to a national Audi ad. Audi’s 2009 A4 ad on the left side of the street says “Your move, BMW.” Santa Monica BMW comes back with an M3 ad across the street that says “Checkmate.” Now that’s advertising.

What do you do if you’re Audi?

Original source

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  1. I’d say that BMW won that particular battle. As for what Audi could do…hm…they could behave like a 3-year-old and knock the chessboard off of the table. :)

  2. I’d burn that other billboard down. Just kidding. Way to go, BMW. Whenver someone starts something like this, you know they’re gonna go down, because the other can always one up you.

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